Affinity

Affinity is a relationship intelligence CRM platform that helps private capital firms find, manage, and close deals faster by integrating deal and network data with analytics and automation.

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About

Affinity is a relationship intelligence platform designed for private capital firms to enhance deal sourcing, deal flow management, portfolio support, fundraising, and analytics. The platform integrates relationship and deal data across a firm's technology stack, enabling faster, data-driven investment decisions. Affinity automates activity capture, enriches CRM records with data from premium sources, and provides enterprise-grade security. It is widely used by leading venture firms to improve deal discovery, tracking, and closing efficiency.