橙狮体育
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About
橙狮体育 (formerly 阿里体育) was established by Alibaba in September 2015 in Shanghai to develop its sports business using digital-economy approaches. Operating under the mission “让运动简单” (Make exercise simple), the organization builds digital-first sports products and services and operates multiple business lines centered on digitalization. It runs the mass-fitness service platform “乐动力” to provide integrated online and offline digital sports and fitness services for participants, and focuses on applying data, platforms and digital tools to transform traditional sports industry operations and consumer participation.
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