Basic Attention Token
Basic Attention Token Logo
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About Basic Attention Token
Basic Attention Token (BAT) is a blockchain-based digital token designed to value and reward user attention within the digital advertising ecosystem. BAT enables users to earn tokens for viewing privacy-respecting ads in the Brave browser, while advertisers benefit from improved engagement and transparency. Creators and publishers can receive BAT as support from users for their content. BAT is widely adopted, with millions of users and verified creators, and is integrated across Web3 applications, gaming, and decentralized payment systems. The token aims to create a more efficient, privacy-focused, and user-centric attention economy by facilitating direct, transparent transactions between users, advertisers, and creators.
Sector
Communication Services
Industry Group
Media & Entertainment
Industry
Interactive Media & Services
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