Beeswax offers a Bidder-as-a-Service and a customizable DSP for programmatic media buying across premium video and omnichannel advertising, with extensible APIs and custom optimization capabilities. It operates as part of FreeWheel.

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About

Beeswax provides programmatic ad-buying technology for advertisers and buyers, specialising in a buy-side bidder-as-a-service (BaaS) and a customizable DSP. The platform enables automated media buying across premium video and omnichannel advertising markets, offering extensible APIs, custom optimizations and tooling that allow clients to transact with the programmatic ecosystem. Beeswax operates as part of FreeWheel and targets advertisers, buyers and other demand-side participants in programmatic advertising.

Sector

Communication Services

Industry Group

Media & Entertainment

Industry

Interactive Media & Services

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