BidSwitch
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About
BidSwitch provides neutral middleware infrastructure for the programmatic advertising ecosystem. The platform connects supply-side platforms (SSPs), demand-side platforms (DSPs) and other programmatic partners, ingesting and processing global bidstream traffic, filtering for fraud and invalid traffic, layering on data and services, and distributing optimized inventory in real time. BidSwitch offers a single integration point, protocol interoperability, troubleshooting and reporting tools, deal management, bid optimization, and billing/reconciliation services to help agencies, publishers, SSPs and DSPs scale programmatic access and improve trading efficiency.
Sector
Information Technology
Industry Group
Software & Services
Industry
IT Services
Subindustry
Internet Services & Infrastructure
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