BlueConic
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About
BlueConic provides a Customer Data Platform and experience tools that help marketers collect, unify, and activate first-party customer data in real time. Its platform — described as a Customer Growth Engine — includes data collection experiences (quizzes, surveys, guided journeys), real-time audience and AI-powered segmentation, lookalikes and next-best-action capabilities, and channel activation to personalize marketing and improve conversion, lead generation, and ROAS. BlueConic is positioned for B2C marketers to accelerate growth using first-party data and AI-driven personalization.
Sector
Information Technology
Industry Group
Software & Services
Industry
IT Services
Subindustry
IT Consulting & Other Services
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