BlueKai
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About
BlueKai is a data management platform (DMP) and audience-data marketplace used by marketers and advertisers to aggregate, analyze and activate third‑party and first‑party audience data for targeted digital advertising. BlueKai enables audience segmentation, data onboarding and audience enrichment across digital channels and has been integrated into Oracle's data and advertising offerings since its acquisition by Oracle in 2014.
Sector
Communication Services
Industry Group
Media & Entertainment
Industry
Interactive Media & Services
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