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About

Calltracks (Branded as Barbuck Calltracks) provides cloud-based call tracking software that captures and attributes inbound phone calls to marketing sources, campaigns, URLs and keywords. The platform uses Dynamic Number Insertion (DNI) to present unique tracking numbers, records and transcribes calls, delivers daily/weekly/monthly call reports, and exposes missed sales opportunities to optimise marketing spend and ROI. Calltracks offers integrations and an open API, GDPR-compliant data controls, and holds ISO certifications (ISO 9001:2015 / ISO 27001:2022) and Ofcom regulation as noted on its site.

Sector

Information Technology

Industry Group

Software & Services

Industry

IT Services

Subindustry

Internet Services & Infrastructure

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