DISQO offers a platform that measures advertising effectiveness and incrementality across channels by linking ad exposures to brand and performance outcomes using large-scale consumer data and research services.

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About

DISQO provides an advertising effectiveness measurement platform that connects ad exposure, brand sentiment, and digital behaviors to quantify the incremental impact of advertising across channels (social, TV, digital, commerce). The platform offers cross-platform measurement, brand lift, performance lift (search lift, web lift, commerce activity), audience access APIs, and research management services for marketers, agencies, publishers and market research firms. DISQO combines large-scale direct consumer survey data with ad exposure signals to measure incrementality and optimize campaigns in near real time.

Sector

Information Technology

Industry Group

Software & Services

Industry

IT Services

Subindustry

IT Consulting & Other Services

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