Comcast Advertising (Effectv)
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About
Comcast Advertising (branded as Effectv for local and multiscreen TV advertising) is the advertising sales and solutions arm of Comcast that provides addressable, streaming (CTV) and traditional TV advertising across Comcast's cable footprint and broader multiscreen inventory. The business combines first-party subscriber data from Comcast households, premium inventory (live sports, news, marquee events), and technology (including FreeWheel) to deliver targeted, measurable campaigns, reporting and attribution for national and local advertisers.
Sector
Communication Services
Industry Group
Media & Entertainment
Industry
Media
Subindustry
Advertising
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