Fospha
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About
Fospha provides an always-on, full-funnel marketing measurement and forecasting platform built for e-commerce brands. The platform combines attribution speed with marketing-mix-model (MMM) scope using an ensemble of deterministic, correlative, and causal Bayesian models to deliver daily, ad-level measurement, incremental forecasting, and cross-channel insights across DTC, Amazon, TikTok Shop and other marketplaces. Fospha's tools include day-to-day ad-level measurement, predictive saturation curves for forecasting ROAS and CAC at different spend levels, and models to quantify brand-building impact on future demand and revenue.
Sector
Information Technology
Industry Group
Software & Services
Industry
IT Services
Subindustry
IT Consulting & Other Services
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