Census

Census is a SaaS universal data platform that unifies, deduplicates, enriches (with AI), and activates data from warehouses and SaaS sources to business systems via Reverse ETL, Audience Hub, and MDM capabilities.

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About

Census is a software-as-a-service universal data platform that unifies, cleans, enriches, and activates customer and business data across an organization’s stack. The platform ingests data from warehouses and SaaS sources, performs entity resolution and master data management to deduplicate and build golden records, enriches data with AI (via configurable AI Columns and LLMs), and syncs trusted datasets to CRMs, marketing automation, ERP, ad platforms and other tools using Reverse ETL. Census also provides an Audience Hub for segmentation, real-time syncs, observability, and governance to keep downstream systems aligned with a single source of truth.