GroundTruth
App Logo
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About App
GroundTruth, Inc. is an advertising platform that leverages location data and ad technology to drive real business results such as in-store visits, sales, and smarter forecasting decisions. The platform enables marketers to identify key media audiences based on real-world behaviors, reach customers across multiple screens, and measure performance including return on ad spend and incremental lift. GroundTruth offers solutions including a self-serve Ads Manager platform, managed services, and programmatic real-time geo-targeting. Its proprietary Blueprint technology maps the real world virtually with high accuracy to build and target audiences and measure visits, helping brands build awareness, grow market share, and increase revenue.
Sector
Communication Services
Industry Group
Media & Entertainment
Industry
Media
Subindustry
Advertising
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