New Era Cap Company is a global headwear and apparel brand (founded 1920) known for the MLB 59FIFTY fitted cap and licensed sports and streetwear products sold via retail and online channels.

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New Era Cap Company, commonly known as New Era, is a global headwear and apparel brand founded in 1920. The company is best known for its official Major League Baseball (MLB) fitted caps (59FIFTY) and produces a wide range of headwear (caps, bucket hats), apparel (T-shirts, hoodies), bags and licensed team merchandise for leagues such as MLB, NBA, NFL and NPB. New Era also releases collaborations with other brands and offers product lines for lifestyle, outdoor, golf and performance wear through regional and direct-to-consumer channels, including its official online stores.

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