Operative
Logo
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About
Operative provides cloud-based advertising order management and revenue operations software for media companies, streaming platforms, digital publishers, retail media networks and broadcasters. Its platforms (including Operative.One and AOS) manage ad sales, order management, trafficking, reporting and analytics, and increasingly incorporate AI/ML tools to optimize yield across converged linear and digital inventory. Operative's solutions target enterprise and mid-market media companies to unify data flows, automate revenue workflows and improve ad ops efficiency.
Sector
Information Technology
Industry Group
Software & Services
Industry
IT Services
Subindustry
IT Consulting & Other Services
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