POWERADE
Logo
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About
Powerade is a sports drink brand owned by The Coca-Cola Company that produces electrolyte-enhanced beverages and related products (including Powerade Zero, Powerade XTRA SOUR and Powerade frozen sports bars). The brand positions itself as a hydration product for athletes and partners with sports organizations such as the NCAA, Team USA, FIFA (World Cup 2026), Major League Soccer and U.S. Soccer. Powerade emphasizes electrolyte content versus competing sports drinks and markets multiple flavored formulations and branded merchandise.
Sector
Consumer Staples
Industry Group
Food, Beverage & Tobacco
Industry
Beverages
Subindustry
Soft Drinks & Non-alcoholic Beverages
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