Hello Kitty

Hello Kitty is Sanrio’s character brand used for licensed merchandise, apparel, accessories, stationery, digital content and collaborations across retail and entertainment channels.

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About Hello Kitty

Hello Kitty is a character brand owned and managed by Sanrio. The brand features a roster of characters (Hello Kitty, My Melody, Kuromi, Aggretsuko, Gudetama, Pochacco, and others) and is used across licensed consumer products, accessories, apparel, stationery, collectibles, digital content and collaborations. Sanrio markets and retails official merchandise through its online store and partners, offers downloadable content (calendars, wallpapers) and participates in digital entertainment (e.g., branded games on platforms such as Apple Arcade).